Investing VS Fast Fashion


The British high street is vast & full of variety. It’s is variety which draws in millions of visitors every year, it’s also this variety which keep people coming back every week to search out the new and the exciting. It is also a hard place to navigate know when to splurge and when to save.

We are drawn to the vastness of Primark and is ability to cater to those on a budget, and those seeking gems in the unlikely of places. The individualism of Urban Outfitters allows us to create our own style and discover eclectic brands, the cleanliness of Reiss allows us to browse peacefully.

If like me you struggle with wanting a lot to choose from, but also seeking a tailored collection, it’s hard to know which store to visit and finding which one represents you the most. So like me, you visit them all. I’ve analysed my shopping habits and here are the pros and cons of fast fashion and investing in designer pieces.

Pros and Cons of Fast Fashion.


If you like to change up your look often, and prefer on trend pieces, the world of fast fashion can knock you up a fad or a trend in less than no time for you to try.

Budget friendly – important if your’re unsure if a trend is for you, or you’re on a budget

Last minute party? Between the Value Stores and High Street Stores you can knock up a look perfect for any event in a lunch hour.


Not planet friendly. Fast fashion has bigger consequences on our wider environment from poorly paid workers, to our cast offs ending up on landfills.

Quality. Occasionally it’s true what they say, the cheap clothes aren’t meant to last. So either you end up purchasing more, or it falling apart after a few washes.

It feeds our impulses. Whilst this could be considered a good thing, it doesn’t allow us time to process if we really want it not.  We all love a Primark splurge and finding a few gems hiding amongst the cluttered rails. We are motivated by the fear that whatever we want might not be there tomorrow.

How to cover come:

Breath. It’s okay If you never have it. If you’re really in mourning then EBay works a treat for those things you missed out on, because someone, somewhere has bought it, in your size and has decided it was an impulse purchase and they don’t really need it. Search EBay before you think all is lost.

Pros and Cons of Investing.

In 10 years’ time, you’ll have that almost vintage coat everyone’s lusting after because the style just made a comeback. Cue envious stares.

When you spend a lot of money on something 80% of the time we get a good “cost per wear” on the item. Take my Uggs for example. Back in 2006 they cost £140. I wore them 365 times (at least) meaning each wear cost me approximately 40p, before throwing them out. (but not before using them as house slippers)

Quality, unlike fast fashion the care taken to put together a designer item is greater than that of a high street item, so it will more like than likely stand the question of time.


The initial parting with the cash. Okay, so that £300 coat is beautiful and it probably will age really well. But can you afford to part with £300 right away?

You can never guarantee you’ll make your money back if you sell it, or even come close to it. It’s only worth selling if it’s immaculate.

There’s probably a high street one, out there somewhere, just as good!.


It’s about knowing when to invest and when to cheap out. Tights, will ladder no matter what the cost, so it’s best to bulk buy high street tights than invest in a pair you’ll cry over if you get a snag in them. Shoes, now, we only get one set of feet so take care of them! Cheap flat pumps will do you know favours when your 80, a proper pair of shoes will last ages and keep you from getting bunions (ick). Clothes, now the High street is full of options, so only buy designer if it’s something important, like a wedding dress. Bags, Mix it up, the classics like Mulberry Bayswater and the Louis Vuitton Neverfull will never age, want something a bit more on trend? Laser cut clutch anyone? Try the high street. 


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